Drive Impulse
Satisfying a craving generates unplanned visits. For c-stores, impulse stops represent about 61% of all visits, said Robert Byrne, director, consumer and insights, of Technomic, a sister data compa...
Snack Time
“Cravings are most prominent during two dayparts,” Byrne said. “Specifically, those are during the afternoon snack and during the late nights.” He said this holds true across all operator segments,...