The Importance of Loyalty & Commerce KPIs
The battle for share of wallet is more fierce than ever and retailers are challenged to ensure loyalty programs are performing at a higher bar. What should you be measuring? How do you discover insights from your data? Why are certain KPIs more important than others? How do you set goals and align KPIs with targeted business outcomes? Stuzo will dive deep into these topics, providing a wealth of valuable insights.
Omnichannel: How Leading C-Stores Are Breaking the Mold
Recently released surveys show that more than a year into the pandemic, 50% of consumers say their buying habits have been permanently altered – and c-stores are adjusting their strategies accordingly.
Single stores and small chains make up nearly 80% of the convenience retail market, yet this space has been traditionally fragmented, preventing smaller retailers from having the same access to promotions and brand funding that large chains benefit from. Skupos unites this market through a single platform, allowing brands and retailers to work toward increasing revenue goals together.
The tobacco and nicotine category has experienced a roller coaster of sales trends as consumers in the United States navigate their way through the trying period of the coronavirus pandemic. In this webinar, Ryan Ganley of Swedish Match discusses the rapidly growing nicotine pouch segment and the value it brings to retailers as well as outlines the trends taking the category into the new year.
2020 has become the year of inflection for convenience chains. COVID-19 has changed the revenue mix and forced convenience chains to re-strategize and execute in an environment few have ever seen. Convenience store chains have been forced to adopt new digital capabilities and fulfillment methods in order to remain relevant as customers have gone mobile-first.