cold vault

Beverages

Sparkling Ice Pairs with Starburst in New Zero-Sugar Beverage

Flavors inspired by the original Starburst candies

Beverages

Spiced is Coke’s First New Permanent Flavor in 3 Years

Package options for beverage featuring raspberry taste include sleek can

Products include Beast Unleashed and Nasty Beast Hard Tea; change will leverage parent company’s brand equity

Traditionally nonalcohol brands in the U.S. also grow alcohol innovations

Survey shows c-stores expect 4.4% category growth in 2024

Purchase from 100 Thieves continues company’s aggressive growth strategy

Alternative beverage developed as a tart and zesty option comes in 4 flavors

Some categories building on strong momentum from prior years, others making a resurgence after lagging sales

Trio of flavors part of Coke’s ‘deliberate and disciplined experimentation in alcohol in the United States’

No shortage in limited-time offers, flavor innovation, energy choices

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